Fundraising standards are main factor in public trust of charities, poll finds - Third Sector

Fundraising standards are main factor in public trust of charities, poll finds - Third Sector: "Fundraising standards are main factor in public trust of charities, poll finds

Option chosen by 46% of respondents

High standards in fundraising are the strongest determinant of trust in charities, according to new research.

Sector consultancy nfpSynergy showed 1,000 people a list of 12 reasons why they might trust a charity and asked them to pick their top five. The most widely picked factor was high fundraising standards, chosen by 46 per cent of respondents."