Business Report - Simply giving is no longer enough for social investment

Business Report - Simply giving is no longer enough for social investment: "There are several seemingly inexorable shifts taking place within the broader corporate social responsibility and investment world: a move to align social responsibility with corporate strategy; a move to more efficiently use corporate skills and abilities for community investments; a move to bring the messages of social responsibility closer to the brand proposition; and a move to accurately measure impacts of investments both on the company and on society."