ABS-CBN Interactive

ABS-CBN Interactive: "t sounds pretty much like plain old philanthropy that had been repackaged for the brave new digital world of high technology and globalization. But the concept is apparently getting some amount of academic respectability. Early this week, I sat in a meeting with one such academician specializing in the concept. The League of Corporate Foundations invited Prof. Bradley Googins to share his views and I took the opportunity to disabuse my mind that CSR is merely a passing fad."