Monday, April 16, 2007

Charity Village®NewsWeek: Cover Story-"Getting the message out: How to communicate on a dime

Charity Village®NewsWeek: Cover Story: "Getting the message out: How to communicate on a dime
Elisa Birnbaum By Elisa Birnbaum
April 16, 2007

St. Leonard’s Society of Nova Scotia may not be the largest or wealthiest nonprofit. However, this charitable organization, an operator of homeless shelters and community-based residential facilities in Halifax, doesn’t let its size or budget prevent it from establishing a strong and impressive communications plan. For, like many smaller organizations across Canada, the society knows only too well the impact proper communication can have on the organization’s ability to fulfill its mission.
Plan ahead"

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