Charity Village®NewsWeek: Cover Story: "Why do we give?
Andy Levy-AjzenkopfBy Andy Levy-Ajzenkopf
December 11, 2006
Canadians have always had a reputation for being kind, polite and generous. While it’s tough to quantify kindness and politeness, generosity is a more measurable subject.
According to recent Ipsos Reid statistics, around 80% of Canadians give to charity every year. That means close to 25 million of us make some sort of philanthropic gesture per annum. It’s an incredible stat.
Factoring altruism
Glenys Babcock, Ipsos Reid’s vice president of public affairs trends division, says the numbers merely reflect the extant, diverse reasons behind Canadian giving."
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