Charity Village®NewsWeek: Cover Story: "The Nexus: Where nonprofit needs meet management expertise
Elisa BirnbaumBy Elisa Birnbaum
September 11, 2006
When Canada’s world-renowned vocal ensemble, the Toronto Mendelssohn Choir (TMC), encountered some challenges recently, the organization wasn’t sure where to turn. Founded in 1894, this musical icon has established quite a presence, both at home and abroad. Comprised of the Mendelssohn Choir - its flagship performing group - the Mendelssohn Singers, its 70-voice subset, and the Mendelssohn Youth Choir, it has a roster of 165 volunteer choristers and a professional core of 20. But faced with stagnant attendance, declining subscriptions and staff turnover, TMC asked Rotman NeXus, an innovative fresh-faced agency, to help their song regain a profitable sound."
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